Vagaro
Booking and business management software for salons, spas, and fitness studios, with flat per-staff pricing and built-in payment processing.
Strengths
Courses
'Workshops' are a series of class sessions; adding an attendee registers them for all sessions in the series
ConfirmedRecurring Bookings
Repeating appointments (daily/weekly/monthly/yearly); series can be edited as a whole or unlinked individually. Docs centre on appointment…
ConfirmedHold Multiple Memberships / Packs at Once
A customer can hold both memberships and packages; visits are redeemed against the booking at checkout/from the calendar, and can be auto-a…
ConfirmedGift Cards
Sell/redeem digital gift cards, upload your own designs, import gift cards from other software
Confirmed
Watch out for
Attendance Tracking
Check in/out class attendees; contactless/QR self check-in and a Check-In App kiosk ($10-15/mo add-on)
ConfirmedBooking Windows
Online Appointment Rules, plus Lead Time to limit how close to start time customers may book
ConfirmedBrandable Booking Widget
Limited — widget button colour theme and tab/service selection only; Vagaro states editing the generated code is not recommended; no custom…
ConfirmedCancellation Windows
Cancellation/no-show policy windows with automatic fee charging
Confirmed
Pricing
30 USD/month ongoing base+ /extra employee calendar
Estimatedpromo .99 is time-limited and not used for scoring
Estimated monthly cost
Same formulas as the cost calculator, at three example studio sizes — cheapest applicable published plan per size. Includes vendor platform fees on revenue where they apply; excludes card processing and add-ons.
Solo operator
$30/mo
Standard
$30 base + $10/additional employee calendar (capped at 6 extras) = $30/mo
Established studio
$70/mo
Standard
$30 base + $10/additional employee calendar (capped at 6 extras) = $70/mo
Growing multi-site
Quote required
No published price at this size
Features
Scheduling & Booking
| Classes | Yes | Confirmed |
| 1:1 Appointments | Yes | Confirmed |
| Courses | 'Workshops' are a series of class sessions; adding an attendee registers them for all sessions in the series | Confirmed |
| Recurring Bookings | Repeating appointments (daily/weekly/monthly/yearly); series can be edited as a whole or unlinked individually. Docs centre on appointment… | Confirmed |
| Waiting Lists | Three modes: 'You Pick' (manual), 'Money Maker' (auto-award to highest-value booking), 'First in Line' (auto-notify first in queue) | Confirmed |
| Capacity Limits | Separate In-House Capacity and Live Stream Capacity per class session | Confirmed |
| Booking Windows | Online Appointment Rules, plus Lead Time to limit how close to start time customers may book | Confirmed |
| Cancellation Windows | Cancellation/no-show policy windows with automatic fee charging | Confirmed |
| Attendance Tracking | Check in/out class attendees; contactless/QR self check-in and a Check-In App kiosk ($10-15/mo add-on) | Confirmed |
| No-show Tracking | Mark no-show, auto-charge a fee, optionally consume a package/membership visit; Cancellations & No-Shows report | Confirmed |
| Staff Substitution | Yes | Confirmed |
| Embeddable Calendar Widget | Vagaro generates embeddable HTML; unlimited widgets, per-employee and per-location variants | Confirmed |
| Shareable Booking Links | Widget link, Vagaro Listing Page (domain can be forwarded to it), and direct links to individual services/classes/packages | Confirmed |
| Brandable Booking Widget | Limited — widget button colour theme and tab/service selection only; Vagaro states editing the generated code is not recommended; no custom… | Confirmed |
| Duplicate Classes | Not verified | Estimated |
| Bulk Class Creation | Recurring classes repeating daily, weekly (incl. biweekly/interval), monthly or yearly to an end date | Confirmed |
| Bulk Class Cancellation | 'Cancel Series' cancels all upcoming sessions at once; attendees auto-notified by text and email, with optional refund | Confirmed |
Memberships & Packages
| Memberships | Yes | Confirmed |
| Class Packs | Packages sell a set number of future visits for services and classes | Confirmed |
| Custom Package Rules | Configure included services/classes, visit counts, sales tax, auto-renew limits, rollover of unused visits, and pausing | Confirmed |
| Hold Multiple Memberships / Packs at Once | A customer can hold both memberships and packages; visits are redeemed against the booking at checkout/from the calendar, and can be auto-a… | Confirmed |
| Automatic Renewals | Auto-renew on memberships (time-based) and packages (time-based or by completed visits), with renewal limits and pause | Confirmed |
| Failed Payment Handling | Dedicated Failed Payments report to review and re-run declined charges | Confirmed |
| Drop-in Pricing | Classes can be sold and paid for individually online via the Online Shopping Cart ($10-15/mo add-on; free in the UK) | Confirmed |
| Advanced Packages (Multi-Class) | Not verified | Estimated |
Clients
| Client Profiles | Yes | Confirmed |
| Booking History | Yes | Confirmed |
| Client Notes | Yes | Confirmed |
| Client Import | Self-serve CSV/Excel customer import; Vagaro also imports customers from another software free of charge | Confirmed |
| Client Export | Yes | Confirmed |
| Customer Search | Customer List report with filtering, plus customer search across the app | Confirmed |
Payments
| Secure Card Payments | Vagaro's own merchant services (US 2.29-2.6% + fee; UK 1.15% + £0.20 dip/tap). Third-party processors are not supported for in-app payments | Confirmed |
| Automatic Billing | Yes | Confirmed |
| Saved Payment Cards | Card on file, and you can require one to book online | Confirmed |
| Refunds | Full/partial refunds incl. dedicated flows for memberships, packages (even partially redeemed), products, and auto-refund of prepaid bookin… | Confirmed |
| Payment Reporting | Transaction List, Sales Summary, Credit Card Deposits and Failed Payments reports | Confirmed |
| Multi-Currency Support | Operates in USD, CAD, GBP and AUD, but each business account is tied to one country/currency | Confirmed |
| Discount / Promo Codes | Promotion codes and discounts; promo codes can also be embedded in email notifications | Confirmed |
| Gift Cards | Sell/redeem digital gift cards, upload your own designs, import gift cards from other software | Confirmed |
| Online Payments at Booking | Full prepayment or deposits at online booking; requires the Online Shopping Cart add-on ($10-15/mo; free in the UK). Live-streamed classes… | Confirmed |
| In-Person Payments | Vagaro Pay Desk POS, card readers, and Tap to Phone | Confirmed |
| Payment History | Yes | Confirmed |
Communication
| Booking Confirmations | Yes | Confirmed |
| Booking Reminders | Yes | Confirmed |
| Cancellation Emails | Cancelling a class auto-sends attendees a text and email with an optional custom message | Confirmed |
| Custom Email Templates | Before-visit and after-visit notification/reminder templates are editable, with merge fields and promo codes | Confirmed |
| Mailchimp Integration | No | Confirmed |
| Email Marketing | Built-in Email Marketing with campaign types, audience filtering, automated birthday/win-back campaigns. Free up to 1,000 credits/mo, then… | Confirmed |
| Broadcast Emails | One-time email blast with audience filtering | Confirmed |
| SMS Notifications | Transactional text reminders/notifications, but requires a paid Text Messaging credit plan (from $20/mo US, £15/mo UK) | Confirmed |
| SMS Broadcasts | One-time text blasts and text campaigns; requires a paid Text Messaging credit plan | Confirmed |
Forms & Compliance
| Custom Intake Forms | Form builder for intake/consent/health forms plus SOAP notes; requires the Forms add-on ($10-15/mo) | Confirmed |
| Digital Waivers | Liability waivers with electronic customer and employee signatures; requires the Forms add-on ($10-15/mo) | Confirmed |
| Required Forms Before Booking | Forms can be made mandatory for customers; forms can also be given expiration dates to force re-signing | Confirmed |
| Downloadable Form Responses | Download/print individual responses, plus a summary view and a table view of all form & SOAP responses | Confirmed |
Staff Management
| Staff Accounts | Each employee gets a profile and login; each bookable calendar beyond the first costs $10-15/mo for up to seven licences, after which extra… | Confirmed |
| Staff Scheduling | Employee working hours, custom service hours, personal tasks/closures, time-off policies and balances | Confirmed |
| Staff Attendance | Time cards with clock in/out, plus a Time Card report | Confirmed |
| Payroll Summaries | Payroll report with hourly rates and commissions per service, class and product; full Vagaro Payroll/Gusto processing is a separate add-on… | Confirmed |
| Instructor Revenue Reports | Payroll/commission reporting by employee; sales attributed to a 'Sold By' employee (reassignable after checkout) | Confirmed |
| Custom Staff Permissions | Customisable Access Levels and per-feature employee permissions, incl. restricting price/discount changes and waitlist use | Confirmed |
Reporting
| Revenue Reports | Yes | Confirmed |
| Attendance Reports | Service/Class Sales Summary reports number of classes and attendees; per-customer class attendance history also available | Confirmed |
| Membership Reports | Yes | Confirmed |
| Package Reports | Yes | Confirmed |
| Visual Dashboards | Sales Trends and other trend reports render charts; deeper BI (50+ pre-built Power BI reports, Tableau) requires the Data Lake add-on at $4… | Confirmed |
| CSV Export | Yes | Confirmed |
| Activity Log | Partial — per-appointment Timeline/History records who booked/modified it, what changed, and notifications sent; no system-wide audit log o… | Confirmed |
| Full Audit History | Not verified | Estimated |
| Revenue by Instructor | Via payroll/commission reporting and 'Sold By' employee attribution on sales | Confirmed |
| Revenue by Class | Service/Class Sales Summary gives class sale totals, add-on sales, cost to business and average sale per class; Sales By Category also avai… | Confirmed |
| Occupancy Reports | No dedicated fill-rate/utilisation report found. Attendee counts per class via the Service/Class Sales Summary report; custom utilisation r… | Estimated |
Integrations
| Mailchimp | No | Confirmed |
| Google Calendar | Real-time two-way sync, included for all businesses | Confirmed |
| Apple Calendar | No | Confirmed |
| Outlook Calendar | No | Confirmed |
| Xero | Native Xero integration syncing sales, taxes and refunds; paid add-on ($10 US / $40 CA / $40 AU per month, free in the UK) | Confirmed |
| QuickBooks | Native QuickBooks Online integration; paid add-on ($10 US / $40 CA / £25 UK / $40 AU per month) | Confirmed |
Multi-Location
| Calendars / Seats Included | 1 bookable calendar licence in the base subscription ($23.99/mo US, £20/mo UK). Each additional employee calendar $10/mo (£10 UK) for up to… | Confirmed |
| Additional Locations | Each location requires its own separate business account, monthly subscription and feature subscriptions; the Multi-Location screen then li… | Confirmed |
| Centralised Multi-Location Management | A 'flagship' location syncs settings, pricing and customer information across a location group, with cross-location reporting and location… | Confirmed |
| Separate Booking Embeds Per Location | A booking widget can be created for 'This Location' or a specific multi-location; each location has its own Vagaro Listing Page | Confirmed |
Branded Apps
| Branded iOS App | True white-label app published to the App Store under your own business name (your own Apple Developer account required). $100 one-time dev… | Confirmed |
| Branded Android App | True white-label app on Google Play under your own business name (your own Google Developer account required). Same pricing as iOS; one fee… | Confirmed |
| Custom Branding | Branded App icon, splash screen and button colours; booking widget colour theme; MySite website global stylings | Confirmed |
| Push Notifications | Push notifications to customers via the Vagaro app / your Branded App; Fill My Books also sends automated pushes | Confirmed |
Support
| 24/7 Email Support | Not stated as 24/7 — support via email and regional phone lines (US, CA, UK, AU). The 'Vera' AI assistant is always available and can escal… | Confirmed |
| Live Video Support | No Zoom/video support tier. Closest equivalents: free regional phone support and free live workshops; paid 1:1 training at Vagaro Universit… | Confirmed |
| Knowledge Base | Extensive public Zendesk help centre, plus free video tutorials and Vagaro University | Confirmed |
| Free Data Migration | Partially free — the first 'Premium Import' (full business data, done by a Vagaro Specialist, typically 3-5 business days) is free; subsequ… | Confirmed |
| Email Support | Yes | Confirmed |
Spotted something out of date? Check the vendor's site — every badge above links to the exact source we used, with its last-verified date.